The platform
Your whole practice,
working as one.
Records, diaries, dispensing, stock, recall, marketing and reporting — for optical and audiology, on one live system. Here's the actual software.
The i-Clarity difference
Built for independent practice — without compromise.
We haven't been sidetracked by the demands of large corporate chains. i-Clarity offers the highest level of customisation — including bespoke development — so your approach to patient care can shine. It's trusted across 250+ practices — independents, multi-site groups and four leading universities.
Optical and audiology, one record.
Run both disciplines on the same connected platform, with a single patient record across optical and audiology — so nothing is siloed and every team sees the whole person, not a fragment of them. A full audiology workflow: dedicated hearing assessment records, an integrated audiogram, COSI, hearing aid dispensing and NOAH integration.
The modules
Everything the practice runs on, connected.
Not a bundle of apps — one system. Every module branches off the same spine, sharing one live patient record across optical and audiology.
Patient record
Every key detail on one clean screen — no tab-switching, with smart colour-coding and prompts that keep records consistent.
- Automatic field colouring for critical information
- User-definable prompts keep records consistent
- Live status bar — DD plans and order status at a glance
- Patient codes for alerts and campaign targeting
- Postcode lookup with integrated Google Maps
- Duplicate detection and one-click merging
- Documents, portraits and patient-journey notes
Appointment diary
Drag-and-drop booking, quick-pick search, per-clinician appointment types, plus automatic SMS and email reminders.
- Visual appointment durations and types
- Drag-and-drop booking and rebooking
- Quick-pick search for the next suitable slot
- Automatic SMS and email reminders
- Cancellation list management
- Room and resource allocation
- Online appointment booking
Recall
Fully configurable across SMS, email, letter and phone — so you contact the right patients, the right way, and maximise response.
- SMS, email, letter and phone schemes
- Automated follow-ups for non-responders
- Schemes configurable per patient type
- Integrated unsubscribe management
- Response tracking to maximise uptake
Dispensing & orders
A lens-comparison screen that mirrors the dispensing conversation, fully integrated with the till, stock and lab ordering.
- Lens-comparison screen for the consultation
- Direct-to-supplier lab ordering
- Real-time frame stock availability
- Lens availability and compatibility checks
- Automatic NHS voucher price adjustments
- Full spectacles order history per patient
Point of sale
An optical-optimised till with a full audit trail and an end-of-day cashing-up process second to none for accuracy.
- Touch-screen till with barcode support
- User-definable products and VAT types
- Walk-in customer sales
- Integrated end-of-day cashing up
- Full audit trail on every transaction
- Online mandate pages with integrated payment suppliers
Marketing & CRM
Search by demographic, prescription and sales data, tag patients into campaigns, and measure ROI on every communication.
- Search by demographics, prescription and sales data
- Tag patients into campaigns
- ROI tracking on every communication
- Saved text templates for common conversations
- Automatic SMS translation to each patient's language
Stock control
Branch-level availability and pricing, minimum stock levels, quick reorders and slow-moving stock reports.
- Quick reconciliation counts
- Minimum stock level alerts
- Consignment vs purchased stock tracking
- Branch-level availability and pricing
- Slow-moving stock reports
- Purchase order processing
Clinical records
Instrument-integrated, an entire sight test on a single form, with dictation, predictive statements and full audit tracking.
- The whole record on one screen — no tab-switching
- Exam templates individualised per clinician
- Lensmeter and autorefractor integration
- Dictation and personal predictive statements
- Unlimited contact lens prescriptions
- Freehand drawings and image storage
- Supervisor sign-off and full audit trail
- NHS Spine-linked GP and medication lookups
Plus task management, staff rota, purchase ordering, online booking and practice dashboards — and if you need something specific, — chances are it's already in there.
The small things
Tiny details. Big days.
The quality-of-life touches you feel fifty times a day — the ones you'd miss most the day they were gone.
Action Points — Digital post-it notes on the patient record — ahead of every query.
Close & Go — One-tap navigation that flies round the system, arranged your way.
Family moves — Move a whole household's address in a single edit.
Merge duplicates — Spot duplicate records and merge them in a click.
True multi-tasking — Forms, reports and clinical records open side by side.
Made yours — Per-user colour schemes, font sizes and diary views.
Quick pick — The next suitable appointment, found instantly.
Text templates — Saved templates for the conversations you have every day.
Beyond the basics
The clever bits that give you time back.
Not a feature list — an assistant working alongside your team. Watch it in action.
Clinical dictation · Smart Notes
Transcribing…
Anterior chamber clear, IOP 14 mmHg, no RAPD.
Live translation · Patient SMS
Dzień dobry, czy mogę umówić wizytę?
Incoming · detected Polish
Good morning, can I book an appointment?
Polish → English
Predictive statements · learns your phrasing
Discs healthy, cup-to-disc 0.3, no signs of glaucomatous change.
Bespoke automation · runs in the background
NHS Spine GP lookup
Urmston Group Practice
Dr S. Whitfield · linked from NHS Spine
Bespoke reporting · your KPIs
Where it's heading
From practice management
to business accelerator.
Everything the PMS does today stays — and the platform keeps reaching further. These are in active development with our practices now, and they ship when they're right.
CRM & lead generation
Convert enquiries into booked patients, faster.
Two-way WhatsApp
Patient conversations on the channel they already use.
Automated stock management
Reorder intelligence that cuts waste and lost sales.
Quick answers
Feature questions, answered.
What does i-Clarity include as standard?
Does i-Clarity include clinical records for optometry?
Can it handle appointment scheduling and recalls?
Does it work with NHS systems?
What stock and inventory features are included?
Is there marketing automation?
Wondering about something specific?More questions answered here — or .
See it working across your practice.
Book a no-obligation discovery call and we'll show you the parts that matter most to your team.