Organisation Made Easy
Practice Management
The operating system for optical & audiology
One platform. Every advantage.
Patients, clinical records, diaries, dispensing, stock and reporting — all connected, so your team always has the full picture.
Trusted across the industry
Powering optical & audiology practices across the UK and beyond
i-Clarity is the practice management platform of choice for forward-thinking businesses that put their patients first.
Live
250+
Active Practices
Trusted by independent practices nationwide
7
Countries
From Canada & the Caribbean to Dubai, Ireland and the UK
+4
Optical + Audiology
Complete Solutions
Built for optical and audiology practices
Infinitely Scalable
Perfect for 1 practice or multi-site groups
Who we work with
Trusted by the practices & institutions shaping modern eyecare & audiology.
From independent practices to leading universities and multi-site groups — a growing community running on i-Clarity across the UK and beyond.
Watch
Hear and see it first hand.
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Easy to Use
Practice Management
How We Compare
Practice Management
At the Front Desk
The Diary in Use
On Phone and Tablet
The cost of disconnection
What is disconnection costing your practice?
Multiple systems create duplicate work, missed opportunities and decisions made too late. Set the sliders to match your practice — every assumption is yours to change — and see what winning that time back could be worth.
Your practice
Where it leaks
- 01
Do it twice
Duplicate administration.
- 02
Search for the patient
Fragmented records.
- 03
Can't see the group
No live operational picture.
- 04
Different everywhere
Inconsistent workflows.
- 05
Miss the opportunity
Revenue falls through gaps.
- 06
Make decisions late
Yesterday's data. Today's decisions.
Why it matters
Four outcomes,
not thirty features.
The point isn't the feature list — it's what changes for the business when every team works from one connected platform.
Run more efficiently
Standardised processes, fewer repeated tasks, and one source of information the whole team can trust.
Deliver better care
Clear patient history, connected clinical records and a consistent journey at every visit.
Understand performance
Live visibility across branches, departments and teams — not month-end reports that arrive too late.
Grow with control
Add services, locations and users without assembling a patchwork of disconnected software.
Built around your team
One source of truth.
A different view for every role.
i-Clarity connects your entire organisation, then gives each person precisely the view and tools they need.
Owners & Directors
See everything. Know where to act.
One live view of performance across every site, team and discipline — so you can make decisions while they still matter.
18 practices. One live picture.
Live group performance
Every location. Every KPI. Right now.
One commercial language
The same metrics, measured the same way.
Scale without chaos
Add sites and services without adding systems.
One source of truth
No spreadsheets. No stitching reports together.
£2.4m
Group revenue
92%
Diary utilisation
+11.8% ↑
Growth vs last yr
18
Locations live
Revenue · 12 weeks
Branch network
Operations
Keep every site running as one.
Every location, diary and task in a single operational picture — so nothing slips and every site runs to the same standard.
Every site. One standard.
One operating standard
The same workflow at every location.
Nothing slips
Tasks and exceptions assigned and tracked.
Live diary capacity
See utilisation across every site.
Change once
Update config for the whole group instantly.
Diary utilisation by site
Manchester92%
Leeds78%
Bristol69%
Glasgow84%
12
Open tasks
3
Exceptions
98%
On standard
Clinicians
Everything you need around the patient.
The whole patient — history, records, imaging and communications — in one place, the moment they sit down.
The whole patient. One record.
The whole patient
History, records and imaging together.
Faster documentation
Structured notes built around you.
Results in context
OCT and images on the record.
Less admin
AI drafts the letters and notes.
BW
Brian Walsh
DOB 27 Nov 1943 · #19122
Patient timeline
Sight test
27 AprOCT imaging
27 AprDispense · varifocal
02 MayComms history
3 messages
Referral
Sent · GP
Front of House
Make every interaction effortless.
Today's diary, arrivals, messages and recalls in one view — so every patient interaction simply flows.
Every message. One inbox.
One clear diary
Every clinician, room and branch.
Every conversation
Calls, texts and emails per patient.
Effortless check-in
Arrivals and journeys in a click.
Recalls on autopilot
The right nudge, automatically.
Today's diary
09:00Margaret EllisonChecked in
09:40David OkaforWaiting
10:20Priya NairIn chair
5
New messages
8
Recalls due
Dispensing & Sales
Turn advice into a confident sale.
Frames, lenses and second pairs priced as you go — with clear quotes and order tracking from lab to collection.
Every quote. Every order. One flow.
Guided dispensing
Lens and frame options, priced instantly.
Clear quotes
Itemised and transparent, ready to accept.
Order tracking
From lab to collection, in view.
Nothing missed
Second pairs and add-ons, prompted.
Quote · Priya Nair
Frame · Tom Davies£245
Lenses · Varifocal£320
Anti-reflective coating£65
2nd pair · sunglasses£120
Total£750
£1,840
Today's sales
6
Orders in lab
£214
Avg order
Practice Admin
The back office, on autopilot.
GOS claims, invoices and payments raised, reconciled and chased automatically — so admin never piles up.
Claims to cash, reconciled.
GOS & NHS claims
Submitted and tracked automatically.
Invoicing & payments
Raised, reconciled and chased.
One task list
Every action, owned and dated.
Audit-ready
Every record logged and traceable.
Claims & invoices
GOS 3 · NHSSubmitted
Invoice #1042Paid
GOS 1 · sight testPending
Insurance · BupaChasing
£3,120
Outstanding
14
Claims sent
98%
Reconciled
Marketing & Growth
Fill the diary, on repeat.
Recalls, campaigns and reviews run straight from patient data — so the right message reaches the right patient, automatically.
The right message, automatically.
Automated recalls
The right nudge at the right time.
Targeted campaigns
Segment by history, not guesswork.
Reviews that grow
Happy patients, prompted to share.
Know what works
Every campaign, measured to revenue.
Recall · 24-month exam
Sent1,240
Opened762
Booked168
168
Booked
61%
Open rate
+24
New reviews
The people behind i-Clarity
Built by people who've worked in practice.
Every one of us has worked in optical or audiology. So we build for the way practices really run — and new ideas go to work in our own STOTTS group before they reach yours.
No practice should be stuck on software it doesn't want. We fund the move.
Got questions?
Ask us anything. Get a straight answer.
Migration, pricing, multi-site, audiology, AI — ask the i-Clarity assistant and get an answer in seconds, as clearly as the platform itself.
Let's talk
Book a no-obligation discovery call.
A relaxed chat about your practice — see how i-Clarity would fit. No pressure, no commitment — just leave your email and we’ll suggest a time.
No obligation. We'll reply to find a time that suits you. Got a question first?
We onboard a handful of practices each month — deliberately, so every switch gets the attention it deserves. Not ready to talk yet?with the same email.