The community

Not a customer list. A community.

Two hundred and fifty practices don't just run on i-Clarity — they shape it, they hear each other, and every version ships to all of them. Here's what that looks like.

In their own words — straight from the practices running on it.

i-Clarity · Practice voices Live

ACAnnica ClarkManaging Director & Dispensing OpticianClark Family Eyecare, Donington

SLSam LittleDirector & Practice ManagerMichael Offord Optometrists

DCDamian ConwayDipple & Conway Opticians, NorwichPractice management systems for over 30 years

Why it keeps getting better

Your suggestion ships.

Using i-Clarity is all it takes to have a say in where it goes next. That's the whole membership requirement.

  1. 01

    You suggest

    Every suggestion from every customer is considered — there's no inside club.

  2. 02

    We understand

    A team who've all worked in practice gets to the root of what you actually need.

  3. 03

    Developers build

    Support sits in direct contact with development — feedback goes straight in.

  4. 04

    Everyone benefits

    New versions ship every six to eight weeks, to the whole community.

Then it starts again. New versions every six to eight weeks.

Built inside practice

We don't just build software for independent practices.We own them.

Our team combines decades of optical experience with software and SaaS expertise — and we have our own proving ground: STOTTS, a growing group of practices across the North West. New ideas go to work there first. STOTTS takes the pain; i-Clarity users get the polished version.

Meet the team
In the making

An ecosystem, not just an app.

We're connecting the best suppliers in the industry into i-Clarity — so the ideas that inspire you actually get implemented, with the people who can deliver them. i-Clarity is the core; the best of the best plug in.

First up: our Ideas to Action workshop — open to i-Clarity users and those who'd like to join the journey.Register your interest

Talk to the people who own it.

A discovery call about your practice and your goals — with people who run practices too. And if we don't think i-Clarity is right for you, we'll tell you.

Book a discovery call